Created as part of an ever-growing icon set to be used by Top Hat for various landing pages, presentation slides, and printed assets.
More complex icons with “glitter” are used as feature icons, whereas more simple icon designs are created for when multiple icons are meant to be used on a single page or slide. All icons use a standard set of neutral tones in-line with brand guidelines that work for both print and digital, with a pop of purple that can easily be switched to Top Hat pink, another colour, or the print-ready purple counterpart.