Holy Wiches is a sandwich shop in Mississauga, Ontario focused on one thing: sinfully good food.

For this project, HW was in search of a visual identity to match the tongue-in-cheek perspective of their brand. After rounds of options involving inspiration from tarot cards and blackletter, we landed on Lilith as their mascot. Drawing inspiration from the mythological demon herself, she became our mascot to draw from for the icon and full logo suite. A devilish woman known for her independence? Absolutely yes.

Once we went through rounds of perfecting pixels, we ensured there were multiple logo formats for every application and applied it to stickers, stamps, uniforms, signage and, of course, the menus. Collaborating with some talented interior designers, we ended with a bold idea amplified in a fun space with every corner fit for a social media snap.