Combining “Core” and “Periphery” is a holistic consulting firm that takes a human approach to helping companies grow and improve.

In collaboration with Robert Jankowski working on copy and website structure, Coriphery was looking to refresh their brand and simplify their logo.

Through rounds of discussion and refinements, the client fell in love with the concept of a fingerprint. Something tied to nature, and unique to every person. In this case, Coriphery’s mark left on their clients and the world around them. This also involved industry research, which led to the adapting of the logo colours and drawing the team towards using a gradient within the mark.

In the end, Coriphery loved their new logo, which involved a horizontal orientation and an icon mark, receiving positive feedback from clients and colleagues alike.