The Body Shop Advent Calendar
For the holiday season, The Body Shop was looking to increase positive brand associations and holiday product sales during a less stable economic time with more selective consumers.
To do so, a pop-up shop and holiday experience was built in Union Station in Toronto that ran for over 25 days, along with an accompanying kiosk to add some holiday cheer to commuters on the go.
Inside the pop-up, there was a floor-to-ceiling advent calendar, each day revealing a new story about one of The Body Shop’s incredible suppliers or their sustainable initiatives. At the back of the store, at select times of the day, a conveyor belt would run, surprising those opening the attached gift box with full- and sample-sized products. Those in attendance also were also able to learn more about the products from brand ambassadors, and purchase products and gifts from The Body Shop’s holiday lineup.
The design drew from patterns and tags used on the giftbox packaging that year, making each person feel as if they were immersed in a gift. Where product was displayed, natural materials and plants were used to reinforce The Body Shop’s sustainable and eco-conscious ethos.
In the end, the activation was a success, exceeding its goals. The pop-up received 178,500 in-person impressions, with 196,940 impressions and 44,952 engagements across social and web. The team also gave out 26,529 samples, 795 full-size products, and garnered over $13,000 in on-site product sales.
