DEVILISHLY GOOD SANDWICHES
Holy Wiches is a sandwich shop in Mississauga, Ontario focused on one thing: sinfully good food.
For this project, Holy Wiches was in search of a visual identity to match the tongue-in-cheek perspective of their brand. After rounds of options involving inspiration from tarot cards and blackletter, we landed on ‘Lilith’ as their mascot. Drawing inspiration from the mythological demon herself, she became our mascot to draw from for the icon and full logo suite. A devilish woman known for her independence? Absolutely yes.
Once we went through rounds of perfecting pixels, we ensured there were multiple logo formats for every application and applied it to stickers, stamps, uniforms, signage, and menus.
Collaborating with some talented interior designers, we ended with a bold idea amplified in a fun space with every corner fit for a social media snap. The space was decked out with bright red, unique furniture, and a bold mural wall.
Bringing it all together with the iconic ‘heavenly fuel’ sign, every food photo is complete with fun and cheeky iconography. It’s bold, it’s unapologetic, it’s cool, and it’s unmistakably Holy Wiches.
