Created as part of the soon-to-be rolled out ‘Turnout’ rebrand for the National Ballet of Canada. Turnout is the National Ballet’s initiative that seeks to draw the younger generations to ballet, and as such has a more youthful feel than the mainline brand.

These icons are made to serve three different purposes:
1. Navigation. A select few of the designs will be used within the online portal for Turnout members.
2. Emojis. In a push to keep the brand consistent and relaxed, most of the icons will be used as emojis throughout communications to Turnout members dominantly through email.
3. Illustration. Many of these icons will be used in emails and other communications as spot illustrations.

Along with the overall Turnout rebrand, these icons also are made to feel much heavier in their use of black, in order to evoke the more streetstyle overhaul of the initiative.